Step 2. Decide on your monetization model
You can return your investment in many ways, and it’s better to figure out your monetization strategy before your app goes live – and even before it’s planned. Here are monetization strategies to choose from:
- In-app ads
- Subscriptions
- In-app purchases
- Freemium model
The freemium model is the most popular for dating apps. It provides free access to the app’s core functionality and offers advanced features for a subscription or one-time purchase.